From a Georgia pharmacy to tables in Tajikistan
The story of RC Cola began in 1905, when the pharmacist and entrepreneur Claud Adkins Hatcher created his first soft drink — Royal Crown Ginger Ale. His pursuit of excellence, independence of mind and grasp of consumer demand became the foundation of a brand that grew into an international company with more than a century of history.
Today RC Cola is a globally recognised brand present in more than 60 countries. Its quality remains unchanged, and its founder's philosophy is as relevant as ever: an honest product, innovation without harming tradition, respect for the consumer.
A new chapter: RC Cola in Tajikistan
In 1995 a strategic partnership began between Obi Zulol and Royal Crown Cola International. From 2000, local production of RC Cola was launched in the city of Istaravshan. This is where the brand's new history begins — on Tajik soil.
Production combines international standards with local expertise. The original concentrate is supplied from the USA, and the base is the purest artesian water, put through multi-stage filtration. The drinks are made with natural sugar, something local consumers particularly value.
Why Tajikistan fell for RC Cola
The reasons for its popularity are clear:
- An authentic taste. The drink keeps its signature flavour thanks to the original recipe. It is consistently recognisable and equally loved in Dushanbe and across the country's other regions.
- Natural ingredients. Using sugar rather than syrups and sweeteners fits the traditions of natural eating that matter so much to Tajik families.
- A variety of flavours. Classic RC, fruit and dessert mixes, limited anniversary editions — there is something for every taste. Combinations with mango, kiwi, melon and vanilla are especially popular.
- A cultural connection. RC Cola has become part of family dinners, celebrations, weddings and school events — a drink associated with moments of joy and togetherness.
Quality standards: a philosophy proven over time
Obi Zulol follows the original RC philosophy laid down by Hatcher:
- strict adherence to the recipe;
- select ingredients;
- consistent quality control at every stage of production;
- innovation guided by local tastes.
This approach has created a product trusted by millions of Tajik consumers.
An anniversary, backed by the public
2025 is a special year: RC Cola celebrates 120 years since its founding, while Obi Zulol marks 25 years of producing beverages for Tajikistan. It is a landmark moment that underlines the brand's firm bond with its consumers and the market.
RC Cola is a consistent taste you can trust. Try the classic or discover new flavours — and taste the difference that time has proven.